Because the topic deserves more and better coverage. Obtaining business benefits (of some value) is the perennial number one interest of buyers of the software. Consequently it is a very high interest to sales people in the industry too.
So why is it so little covered, compared to other topics like Big Data? It is potentially more sensitive. So part of what I'm figuring out is how to describe and document the activity without revealing any business secrets. I'll come to that in another blog post in detail. Here I'll just say that sharing a business success makes some people nervous.
So where to begin? Everywhere. There's so much to do that I don't want to confine myself to one single area. I want to test a whole range of different ideas, and examples of what can be done to see what might have some traction in the market.
So with no further ado, let's begin. Next post is on some predictions and hopes for next year.